Brisa Bridgestone Sabanci Lastik Sanayi ve Ticaret A.S. engages in the manufacture and sale of tires in Turkey. The company offers tires for automobiles, light commercial vehicles, buses, trucks, agricultural machineries, and heavy-duty vehicles under the Bridgestone, Lassa, Dayton, Bandag, Firestone, and Kinesis brands; tire retreading services under the Bandag brand name; and batteries under the Energizer brand. It also provides road help services under the Bridgestone Road Friend Hot Line, Lassa Road Help, and Filofix brand names; and tire storage services under the Profleet, Mobilfix, and Tyre Hotel brands, as well as operates the Brisa Academy training channel. The company offers its products and services through approximately 1200 sign boarded sales points under the Otopratik, Propratik, Lastigim, and ProBox brands; and alternative sales channels, such as Bridgestone Box and lastik.com.tr name. The company was formerly known as Lassa Lastik Sanayi ve Ticaret A.S. and changed its name to Brisa Bridgestone Sabanci Lastik Sanayi ve Ticaret A.S. in 1988. Brisa Bridgestone Sabanci Lastik Sanayi ve Ticaret A.S. was incorporated in 1974 and is headquartered in Istanbul, Turkey.