Ascential plc provides specialist information, analytics, and e-commerce optimization platforms in the United Kingdom, rest of Europe, the United States, Canada, the Asia-Pacific, the Middle East, Africa, and Latin America. The company operates through four segments: Digital Commerce, Product Design, Marketing, and Retail and Financial Services. It offers industry-specific business intelligence, insights, and forecasting through data and digital subscription tools. The company was formerly known as Trident Floatco PLC and changed its name to Ascential plc in January 2016. Ascential plc was incorporated in 2016 and is based in London, the United Kingdom.